Organizations will be able to use the service to help maximize their subscription sales, increase customer retention rates and refine their marketing strategies. Entertainment On Demand is the only subscription service providing both quarterly installed base and new subscription market share alongside deep analysis on purchase motivations, including named content, customer experience, and diagnostics on ‘at-risk subscribers’ as well as guidance on acquisition and retention strategies.Įntertainment On Demand provides fast, sophisticated and accurate research into behaviors like purchase triggers, post-purchase usage, loyalty and the customer experience, providing clients with a deep understanding of the reasons behind consumer subscription choice. Kantar Entertainment On Demand is delivered by the same team that provides the world’s leading mobile phone manufacturers with global mobile phone purchasing and usage trends. Based on a longitudinal panel of 20,000 consumers and boosted by 10,000 consumer interviews each quarter, including at least 2,500 new subscriber interviews. The service is designed to help the broadcast industry and investors understand the full consumer journey for digital video and music subscription services. Entertainment On Demand is the newest offering from Kantar. These are some of the initial findings from Kantar’s new Entertainment On Demand service launching today in the USA.

Binge watching is a mainstream viewing habit.

Subscription fatigue hasn’t kicked in yet, with average consumers holding almost 4 video subscriptions and less than two audio subscriptions.

Netflix is tied in first place with HBO Now for customer advocacy.

30% were 1 st time subscribers – of whom 31% chose Netflix as their first streaming experience.

56% of new VoD subscriptions were ‘stacked’ 2 nd or 3 rd subscriptions,.

Netflix secured 23% of new Video on Demand subscriptions in the 3 months to October 2019, closely followed by Hulu with 20% share.

Kantar, the world’s leading data, insights and consulting company today revealed: Kantar’s new Entertainment On Demand service provides the most detailed understanding of US subscription and behavioral trends for the Video Streaming Market.

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